“You know you are Swedish when…

...You go seriously sentimental when entering an IKEA store, outside the borders of Sweden.

...You consider Sweden the best place on earth and that Swedes are the most intelligent and beautiful people in the world.

...You find the ads for Coca Cola during Christmas completely useless since no one would consider drinking any other soft drink than “julmust” during Christmas anyway.

...You have been accused of being from Switzerland. Repeatedly.

...You constantly have to point out that not EVERYONE in Sweden is blonde, in fact you add that most people are not.

...IKEA is home away from home.

...You find it OBVIOUS that a mile is 10 kilometers.

...You think it’s perfectly normal to pay over 50 % of your income in taxes.

...Every time you see a Swedish brand/actor/company/phone/car/furniture store you feel compelled to point that out to your friends (with badly hidden pride in your voice).

...You brag about the free healthcare and the free school system to every non-Swede that you have a political conversation with.

...You have absolutely no idea what is meant by” Swedish massage” that keeps being advertised as a hot item in spas all over the world.